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Showing posts with the label Controversies

"Quiet on Set: The Dark Side of Kids TV" Documentary Review

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     When thinking about children's TV, which shows immediately come to mind? “iCarly?” “The Suite Life of Zack & Cody?” Or perhaps “Victorious?” Regardless of the shows you enjoyed growing up, networks like Nickelodeon and Disney Channel held considerable sway over young viewers' lives. Yet, their influence extended beyond the screen, leaving lasting impressions on the child actors who contributed to these shows. In the compelling new documentary, “Quiet on Set: The Dark Side of Kids TV,” the veil is lifted, uncovering the unsettling realities behind the scenes of our cherished childhood favorites.       Streaming exclusively on Max, the ongoing five-part documentary guides viewers through the timeline of horrific events that transpired during Nickelodeon's rise to popularity. The timeline begins in the 1990s with the emergence of television creator Dan Schneider. Schneider is the visionary behind some of Nickelodeon's most famous shows and stars,...

The Rise of Influencer Marketing

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          When I say the word “influencer” what comes to mind? Maybe a teenager standing in front of a camera getting paid tons of money to brag about this company sending them free merchandise? Or maybe a 20-something-year-old who has risen to fame because they took one picture with an actor and now has brand deals with all these different companies? It doesn’t matter what you think of, the overall connotation of the word “influencer” is negative, but why? And why do companies continue to use influencers in their content strategy if there is such a negative connotation around it?  The word influencer is a more recent term added to our everyday vocabulary. Influencers themselves are still a newer idea to begin with. An influencer is someone who carries influence over others and in the case of social media, this entails a person with a big platform whose followers will listen to and do every little thing they say. If the influencer said that red wasn’...

The Trials and Tribulations of Facebook

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     As the number one social media platform, advertising with Facebook seems like a no-brainer. The app reaches an audience of 1.98 billion people with a worldwide advertising revenue that has continuously grown year after year. However, with recent controversies and changes in algorithms, will Facebook be able to keep its top dog status for much longer?      For the most part, everyone knows the story of Facebook's humble beginnings in the Harvard dorm room of student Mark Zuckerberg back in 2004. And if you don’t, you need to watch “The Social Network” starring the gorgeous Andrew Garfield, Jesse Eisenberg and Justin Timberlake. While the film is loosely based on true events, it’s good enough for a quick run down.  Anyway, for years now Facebook has been growing like wildfire, becoming more and more popular by the day and making key investments along the way. In 2012 the company bought another highly used platform, Instagram and in 2019 they acquir...