Please Don't Show This To My Therapist

          No one likes reading a textbook. Every year students log on to buy codes and books that will most likely just sit on a shelf and collect dust until it’s time to return them at the end of the semester. That’s exactly how I felt buying this book. I couldn’t understand how you put information about social media in a textbook, something just seemed off. And on top of that, it was an online textbook, something I’ve never been fond of. Staring at a screen, losing my place while reading, and forgetting my login information is just so frustrating. To me, there’s just something about having the actual book in front of me that helps me comprehend the information. Although I will say, my back did thank me for having one less book in my bag.       For my principles of social media class, we used Stukent’s “Essentials of Social Media Marketing” textbook and simulation. I had never used Stukent before so trying to figure out how to use the o...

     Despite being a less popular platform, Pinterest is a great outlet for businesses to sell directly to consumers. People visit Pinterest to find new ideas and products and be inspired, making it a perfect place for advertisers to place ads. And with the Pinterest Ads Manager, brands can easily make, monitor and manage their ads.       Pinterest offers four ad objectives for business owners: Awareness, Consideration, Conversations, and Offline Sales.  The Awareness objective is what a business would choose if it wishes to grow its reach and build its brand among its target audience. Awareness objectives help drive visibility and recognition to help grow consumers’ familiarity with the brand, its products, and its values.  Consideration aims to influence potential customers whether it be hosted directly on Pinterest (such as Pins, boards, or profiles) or external content linked from Pinterest (such as blog posts, articles, product pages, ...