Please Don't Show This To My Therapist

On Wednesday I was given the opportunity to travel to ONU’s Women in Business Conference in Columbus, Ohio. I honestly didn’t know what to expect, I had never been to a business conference before but I was pleasantly surprised with the entire day.  The event, hosted by ONU alum Stephanie Saghy and Bank of America, began with a panel of Bank of America employees. All women in higher-up positions, it was inspiring to hear their stories of how they got where they are today. None of them really began their employment journeys picturing themselves in the positions they have today which was validating in a way. I feel like at this point in my life I’m supposed to have everything figured out and I don't but hearing about their journeys made me feel better about where I’m at. Each woman offered a piece of advice with their story as well and one that really stood out to me came from Jamine Kozar, she said,  “Don’t be cool. Be yourself.” She went on to explain how after a meeting she wa...

          Last Friday, March 22, I had the opportunity to attend the Ohio Northern University Public Relations Student Society of America’s (PRSSA) sixth annual social media workshop. As a student looking to pursue a career in marketing or communications, this workshop proved valuable. Throughout the day, I shared insights and key takeaways from the sessions I attended via live-tweeting. Here is a quick recap of my day.  The day began with a compelling keynote speaker, Amy Hertsenberg, who talked about AI-powered digital mastery. It was an amazing presentation illustrating how AI can do the smallest tasks that humans either don’t have time for or dread doing. Hertsenberg had me captivated the entire time.   Following the keynote, I delved into my first session on brand engagement. Presenter Sally Stearns talked about what she calls the three C’s of brand engagement: Connecting, Converting and Cultivating. Stearns did a deep dive into each top...

     This week I had the opportunity to sit down and talk with Ohio Northern University alum Abby Brock. With a Bachelor of Science in Business Administration in marketing and public relations and a love for the Public Relations Student Society of America (PRSSA) club, Brock graduated from the university in 2020. Although the world was in the midst of chaos Brock still managed to find her way in the social media world.       “[I] graduated in 2020 so I was a pandemic grad, umm a little hard to find some jobs after that but [I] was able to stumble upon a customer success role with a company called Bright Edge,” Brock said.  “I was there for about a year and a half and then I transitioned into an agency where I’m at currently called Global Prairie but it was formally called Hileman Group,”       Currently, Brock works as an associate of client partnership for Global Prairie at their Cleveland location where she works on client-ba...