Please Don't Show This To My Therapist

At the beginning of this semester, I wrote a blog about all the fun I had last spring and how I was hoping this semester could live up to it. While this spring was filled with a whirlwind of emotions, I still managed to have some fun times in the 45810. Here are some of the memorable moments that I won't be forgetting about anytime soon! The first weekend back to campus the women's soccer team held our annual “fancy party,” which is our form of formal. No dates, just teammates. It was honestly so fun getting to see everyone all dressed up and hanging out with just the team because we don’t get to do that very often. Even though I have a ton of other dresses in my closet, I went out dress shopping because I have an unhealthy shopping addiction. While shopping, I told myself I wasn’t buying another black dress. I tried on every dress in the freaking mall and what did I walk out with? A black dress. Oh well! My closet was THE place to go for girls who didn’t want to go out and buy...

          Last Friday, March 22, I had the opportunity to attend the Ohio Northern University Public Relations Student Society of America’s (PRSSA) sixth annual social media workshop. As a student looking to pursue a career in marketing or communications, this workshop proved valuable. Throughout the day, I shared insights and key takeaways from the sessions I attended via live-tweeting. Here is a quick recap of my day.  The day began with a compelling keynote speaker, Amy Hertsenberg, who talked about AI-powered digital mastery. It was an amazing presentation illustrating how AI can do the smallest tasks that humans either don’t have time for or dread doing. Hertsenberg had me captivated the entire time.   Following the keynote, I delved into my first session on brand engagement. Presenter Sally Stearns talked about what she calls the three C’s of brand engagement: Connecting, Converting and Cultivating. Stearns did a deep dive into each top...

          Despite what many believe, blogging, vlogging and every other media just like them have played huge parts in our lives. To my generation, the first blogger was that dog from “Dog With a Blog” on Disney Channel and the first vlogger? None other than Teddy Duncan herself from “Good Luck Charlie.” Webinar legends Carly Shay and Sam Puckett walked so Brent Rivera could run. Whether we realize it or not, media forms like these had an impact on our lives growing up and continue to today.  While it isn’t the most prominent form of media in today’s society, blogging is actually thriving with 77% of internet users reading blogs (Charello, 2023). There are hundreds of different types of blogs for every type of person out there, from your usual food and fashion blogs to specific gaming and entertainment blogs. Another reason blogging has become popular is due in part to its role in marketing. Blogging has many benefits for marketers and their business...