Please Don't Show This To My Therapist

          No one likes reading a textbook. Every year students log on to buy codes and books that will most likely just sit on a shelf and collect dust until it’s time to return them at the end of the semester. That’s exactly how I felt buying this book. I couldn’t understand how you put information about social media in a textbook, something just seemed off. And on top of that, it was an online textbook, something I’ve never been fond of. Staring at a screen, losing my place while reading, and forgetting my login information is just so frustrating. To me, there’s just something about having the actual book in front of me that helps me comprehend the information. Although I will say, my back did thank me for having one less book in my bag.       For my principles of social media class, we used Stukent’s “Essentials of Social Media Marketing” textbook and simulation. I had never used Stukent before so trying to figure out how to use the o...

          Despite what many believe, blogging, vlogging and every other media just like them have played huge parts in our lives. To my generation, the first blogger was that dog from “Dog With a Blog” on Disney Channel and the first vlogger? None other than Teddy Duncan herself from “Good Luck Charlie.” Webinar legends Carly Shay and Sam Puckett walked so Brent Rivera could run. Whether we realize it or not, media forms like these had an impact on our lives growing up and continue to today.  While it isn’t the most prominent form of media in today’s society, blogging is actually thriving with 77% of internet users reading blogs (Charello, 2023). There are hundreds of different types of blogs for every type of person out there, from your usual food and fashion blogs to specific gaming and entertainment blogs. Another reason blogging has become popular is due in part to its role in marketing. Blogging has many benefits for marketers and their business...