Please Don't Show This To My Therapist

          No one likes reading a textbook. Every year students log on to buy codes and books that will most likely just sit on a shelf and collect dust until it’s time to return them at the end of the semester. That’s exactly how I felt buying this book. I couldn’t understand how you put information about social media in a textbook, something just seemed off. And on top of that, it was an online textbook, something I’ve never been fond of. Staring at a screen, losing my place while reading, and forgetting my login information is just so frustrating. To me, there’s just something about having the actual book in front of me that helps me comprehend the information. Although I will say, my back did thank me for having one less book in my bag.       For my principles of social media class, we used Stukent’s “Essentials of Social Media Marketing” textbook and simulation. I had never used Stukent before so trying to figure out how to use the o...

        It’s interesting to think about LinkedIn as a social platform used for advertising or even a social platform. For people in my generation, LinkedIn is for professional use only, to shout out friends who got jobs or to post about professional conferences we attended. To us, LinkedIn is far from the fun, creative likes of Instagram or Snapchat and more of an online resume used for our future. It’s the ultimate personal branding tool. But if you take a step back and look at it from a business point of view, it’s not that much different from other social networking platforms.       Like other platforms such as Instagram, X (formally known as Twitter) and Facebook, LinkedIn has content strategies that businesses should be aware of when they’re creating and publishing content. A survey showed that the top two reasons people follow a business on LinkedIn were to stay up-to-date on the latest news with the company and to stay informed about t...

On Wednesday I was given the opportunity to travel to ONU’s Women in Business Conference in Columbus, Ohio. I honestly didn’t know what to expect, I had never been to a business conference before but I was pleasantly surprised with the entire day.  The event, hosted by ONU alum Stephanie Saghy and Bank of America, began with a panel of Bank of America employees. All women in higher-up positions, it was inspiring to hear their stories of how they got where they are today. None of them really began their employment journeys picturing themselves in the positions they have today which was validating in a way. I feel like at this point in my life I’m supposed to have everything figured out and I don't but hearing about their journeys made me feel better about where I’m at. Each woman offered a piece of advice with their story as well and one that really stood out to me came from Jamine Kozar, she said,  “Don’t be cool. Be yourself.” She went on to explain how after a meeting she wa...

          Last Friday, March 22, I had the opportunity to attend the Ohio Northern University Public Relations Student Society of America’s (PRSSA) sixth annual social media workshop. As a student looking to pursue a career in marketing or communications, this workshop proved valuable. Throughout the day, I shared insights and key takeaways from the sessions I attended via live-tweeting. Here is a quick recap of my day.  The day began with a compelling keynote speaker, Amy Hertsenberg, who talked about AI-powered digital mastery. It was an amazing presentation illustrating how AI can do the smallest tasks that humans either don’t have time for or dread doing. Hertsenberg had me captivated the entire time.   Following the keynote, I delved into my first session on brand engagement. Presenter Sally Stearns talked about what she calls the three C’s of brand engagement: Connecting, Converting and Cultivating. Stearns did a deep dive into each top...

     Every week I have to read a chapter from the textbook for my Principles of Social Media course so we can discuss it in class. This week the chapter was all about how to create your own personal brand. There were so many steps and rules to follow but for me, it all felt normal, like I had already known this information for some reason. Was it because I grew up in a social media-heavy era? Was I just that social media savvy? Then it hit me. It all seemed normal to me because I had already been creating my personal brand and practicing those tips while going through the recruiting process. While it may not seem like being recruited for college sports and going through an interview process are even remotely the same thing in some ways they are. I had no clue what to do when I was being recruited. I didn’t know how to contact coaches, where to go for identification or “ID” camps or what I was doing period. Going through the recruiting process can be very daunting so I tho...