Please Don't Show This To My Therapist

          TikTok, the app that brought millions together when everyone was forced to be apart. Whether it was Charli D’Amelio's infectious dances or Nathan Apodaca, better known as DoggFace, cruising down the highway to Fleetwood Mac’s “Dreams,” there's a niche for every individual within the app's diverse community. TikTok is swiftly exceeding the benchmarks of other competing apps, making it the perfect opportunity for businesses to market with. But businesses first need to understand how TikTok has become one of the most popular apps in the app stores.       As I mentioned in my social media workshop recap blog post, TikTok’s algorithm differs from that of Instagram or Twitter. It works from negative feedback, meaning it monitors how long you interact with a video, comment or sound. The program delivers a video to your For You Page based on the videos you are most interested in, or at least the ones you’ve shown the most interest in....

     Despite being a less popular platform, Pinterest is a great outlet for businesses to sell directly to consumers. People visit Pinterest to find new ideas and products and be inspired, making it a perfect place for advertisers to place ads. And with the Pinterest Ads Manager, brands can easily make, monitor and manage their ads.       Pinterest offers four ad objectives for business owners: Awareness, Consideration, Conversations, and Offline Sales.  The Awareness objective is what a business would choose if it wishes to grow its reach and build its brand among its target audience. Awareness objectives help drive visibility and recognition to help grow consumers’ familiarity with the brand, its products, and its values.  Consideration aims to influence potential customers whether it be hosted directly on Pinterest (such as Pins, boards, or profiles) or external content linked from Pinterest (such as blog posts, articles, product pages, ...