Please Don't Show This To My Therapist

     Just seven days ago I wrote about the incredible impact 21-year-old midfielder Cole Palmer is having on Chelsea Football Club. He’s scored 23 goals with 13 assists in just 38 appearances, he’s the first Chelsea player to be in the running for the Golden Boot since Didier Drogba won it in 2010, he’s the heart and soul of this team. With a continued run in the FA Cup and strong showings in league play, all was looking well with Palmer on the field. Yet, within merely a week of composing my previous article, the hopes of every Chelsea fan have once more been scrambled.       Let’s begin on Saturday. It’s the semi-finals of the FA Cup, 80,902 screaming fans packed the stands, the lights of the historic Wembley Stadium shining down on what has been a highly anticipated match between Premier League powerhouse Manchester City and Premier League joke Chelsea Football Club. Being at the semi-finals is a concept no one saw coming for Chelsea. It wasn’t an easy ride to get there. However, n

     Let's talk about the elephant in the virtual room: the hidden risks and perils of our constant use of social media. In a digital world where connectivity reigns supreme, it's crucial to acknowledge the shadow side of our beloved social media platforms. In “The Social Dilemma,” a film released in 2020, the veil over our beloved social media platforms is lifted, leaving no room for doubt. The film alternates between tech experts sharing their experiences at numerous well-known companies and a fictional family encountering the very harsh realities the experts are discussing. While the whole film is kind of disturbing, there are some points I found interesting and want to highlight.       I want to start by sharing a quote that appears about 30 minutes into the film. Since it appeared on the screen I haven't been able to shake it. It’s from Yale University professor Edward Tufte and it goes, “There are only two industries that call their customers ‘users’: illegal drugs an

     For a few years now Chelsea Football Club has been, in nicer terms, a complete and utter disappointment. They’ve been a disaster, like a dumpster fire bad. Ever since the ownership crisis in 2022 left the club in the hands of a greedy man who knows nothing about the sport, Chelsea has fallen on a swift demise. Failing to qualify for the Champions League, spending a record €435.5 million ($4.65 million) on underperforming players, manager changes every month and being unable to crack into the top 10 of the Premier League Table. Not to mention the full roster worth of players on injured reserve just on a rotation. You name the problem, Chelsea has it covered. For a while, it seemed like life was never going to get better.      Enter Cole Palmer. The 21-year-old midfielder is, as Foreigner would say, as cold as ice. Since transferring from Manchester City on Sept. 1, 2023, Palmer has carried the Chelsea franchise on his back. He’s scored 23 goals with 13 assists in just 38 appearance

          TikTok, the app that brought millions together when everyone was forced to be apart. Whether it was Charli D’Amelio's infectious dances or Nathan Apodaca, better known as DoggFace, cruising down the highway to Fleetwood Mac’s “Dreams,” there's a niche for every individual within the app's diverse community. TikTok is swiftly exceeding the benchmarks of other competing apps, making it the perfect opportunity for businesses to market with. But businesses first need to understand how TikTok has become one of the most popular apps in the app stores.       As I mentioned in my social media workshop recap blog post, TikTok’s algorithm differs from that of Instagram or Twitter. It works from negative feedback, meaning it monitors how long you interact with a video, comment or sound. The program delivers a video to your For You Page based on the videos you are most interested in, or at least the ones you’ve shown the most interest in. The following aspects help drive a u

          On Saturday, April 20th, the Ohio Northern Women’s Soccer team will be taking a trip up to Findlay, Ohio to face The University of Findlay in their Spring exhibition game. Findlay is led by a new head coach and former ONU assistant coach Sierra Perry while second-year head coach Ben Tierney leads the Bears.       Findlay, 11-5-4 overall, made a strong run in G-MAC conference play last season, tying the No. 1 team in the nation, Ashland University, twice to secure a spot in the conference tournament. Ohio Northern, 10-9-1 overall, made an incredible run in their conference play, securing a No. 4 seed and upsetting rivals Otterbein University to make it to the conference tournament finals for the ninth season in a row. Both teams faced a tough ending to their Fall seasons, Findlay falling to Northwood University in the conference semi-final and ONU taking a crushing 2-1 defeat to John Carroll University in the conference finals.       It’s a new day, however, as both teams will

        It’s interesting to think about LinkedIn as a social platform used for advertising or even a social platform. For people in my generation, LinkedIn is for professional use only, to shout out friends who got jobs or to post about professional conferences we attended. To us, LinkedIn is far from the fun, creative likes of Instagram or Snapchat and more of an online resume used for our future. It’s the ultimate personal branding tool. But if you take a step back and look at it from a business point of view, it’s not that much different from other social networking platforms.       Like other platforms such as Instagram, X (formally known as Twitter) and Facebook, LinkedIn has content strategies that businesses should be aware of when they’re creating and publishing content. A survey showed that the top two reasons people follow a business on LinkedIn were to stay up-to-date on the latest news with the company and to stay informed about the industry. As a business owner, knowing th

On Wednesday I was given the opportunity to travel to ONU’s Women in Business Conference in Columbus, Ohio. I honestly didn’t know what to expect, I had never been to a business conference before but I was pleasantly surprised with the entire day.  The event, hosted by ONU alum Stephanie Saghy and Bank of America, began with a panel of Bank of America employees. All women in higher-up positions, it was inspiring to hear their stories of how they got where they are today. None of them really began their employment journeys picturing themselves in the positions they have today which was validating in a way. I feel like at this point in my life I’m supposed to have everything figured out and I don't but hearing about their journeys made me feel better about where I’m at. Each woman offered a piece of advice with their story as well and one that really stood out to me came from Jamine Kozar, she said,  “Don’t be cool. Be yourself.” She went on to explain how after a meeting she was tol

     Despite being a less popular platform, Pinterest is a great outlet for businesses to sell directly to consumers. People visit Pinterest to find new ideas and products and be inspired, making it a perfect place for advertisers to place ads. And with the Pinterest Ads Manager, brands can easily make, monitor and manage their ads.       Pinterest offers four ad objectives for business owners: Awareness, Consideration, Conversations, and Offline Sales.  The Awareness objective is what a business would choose if it wishes to grow its reach and build its brand among its target audience. Awareness objectives help drive visibility and recognition to help grow consumers’ familiarity with the brand, its products, and its values.  Consideration aims to influence potential customers whether it be hosted directly on Pinterest (such as Pins, boards, or profiles) or external content linked from Pinterest (such as blog posts, articles, product pages, or other web content.)   Conversation objec